NYC SummerStage

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Overview

SummerStage reaches more than 600,000 people each year through free music, dance, and theater performances held in public parks throughout New York City. As art director, I led the redesign of the SummerStage brand for the 2010, 2011, and 2012 seasons. The scope of work included redesigning the SummerStage brand strategy, logo, print collateral, advertising, signage, and website. After the success of its 2010 season, the new SummerStage brand secured a three year contract with AT&T, expanded programming to all five boroughs, and received over 1.7 million hits on their website.

What I did
  • Branding
  • Logo Design
  • Web Design
  • Print collateral
  • Signage
SummerStage logo SummerStage web SummerStage web SummerStage mobile SummerStage Books
SummerStage brochure SummerStage cards SummerStage Ad